Is it art? Advertising? Something else entirely?

We’re not sure, but we’re glad the Museum of Old and New Art, MONA, made this bizarre and incredibly uncomfortable-to-watch video of a fish and chip shop named Flippers.

The video quickly escalates in strangeness. It’s reminiscent of low budget car salesmen commercials, but the rambling voice-over and repeatedly whispered Flippers take a cheeky ad into new and terrifying territory.

MONA is no stranger to unsettling art. One of its tag-lines is “Mona – it’s not for everyone.” And if you Google their site, the description for the website says: “Mona: a museum, or something. In Tasmania, or somewhere. Catch the ferry. Drink beer. Eat cheese. Talk crap about art. You’ll love it.”

Interior of the Museum of Old and New Art MONA

If your geography is a little foggy, Tasmania is an island state of Australia and is located about 150 miles south of the the Australian mainland. MONA is somewhat of an underground museum with a playfully wicked vibe. It’s also one of the biggest draws to the island with a huge private collection of controversial and provocative art.

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