Instagrammable, flavor-packed, and crowd-tested, these viral bakeries are delivering pastries that look more like modern art than breakfast. From cube croissants in London to a “tissue bread” masterpiece in Seoul, here’s where to find the world’s most buzzworthy bakes right now—and how to actually get your hands on them.
1. Lafayette Grand Café & Bakery — NoHo, New York City
The buzz: It started with a TikTok. A glossy, wheel-shaped croissant oozing pistachio cream mid-pull—called the “Suprême”—sent crowds spiraling into Lafayette in mid-2022. Since then, weekend lines have regularly stretched past 100 people, all chasing the next flavor drop: yuzu, cookies-and-cream, even limited-edition seasonal twists.
Plan ahead: Doors open at 8 a.m., but that first pastry tray hits at 8 a.m. and usually disappears by lunchtime. There’s no mobile ordering, so early birds (or loyal friends) get the goods.
2. Kora — Sunnyside, Queens (NYC)
The buzz: Filipino-inspired doughnuts, elevated. Kora’s brioche beauties are filled with rich leche flan custard, earthy ube halaya, or nutty queso de bola—drawing crowds since their pandemic pop-up days, when 10,000 people joined the waitlist. They also ship a decadent variety of cookies, like marbled ube and coconut or the Food for the Goddesses – a cookie packed with medjool dates, pecans, toffee and Pangasinan sea salt.
Plan ahead: As of March 2025, Kora finally has a brick-and-mortar home. Open Wednesday to Sunday from 9 a.m. until sell-out (usually by 4 p.m.). Menu drops on Instagram Stories—set those alerts.
3. Marvel Cake — Campbell, California
The buzz: Imagine a croissant got cozy with a cinnamon roll. That’s the hypnotic spiral croissant at Marvel Cake—laminated to flaky perfection and filled with molten centers like matcha, pistachio or hazelnut. The tarts are also a can’t-miss, with flavors like mango passion fruit and pomegranate cheesecake drawing in the crowds.
Plan ahead: The menu’s ever-evolving, so check online before making the trip.
4. Le Deli Robuchon — Piccadilly & Chelsea, London
The buzz: Croissants, cubed. These geometric showstoppers hide molten centers (think raspberry-matcha or vanilla) and went viral for their photogenic perfection. They’ve even added savory breakfast versions stuffed with bacon, eggs and cheese! Don’t skip the lemon cheesecake or peach melba tart!
Plan ahead: Aim for opening or mid-afternoon to dodge the breakfast rush.
5. Lannan — Stockbridge, Edinburgh
The buzz: Don’t expect the same pastry twice. Lannan’s laminated creations change daily—from miso-brown-butter kouign-amann to pistachio cruffins and burnt-butter pain suisse. It’s part art, part obsession.
Plan ahead: Open Wednesday through Sunday only, and usually sold out by noon. It’s best to arrive early; there’s always a line!
6. Landrace — Somerset, England
The buzz: Heritage grains meet sticky indulgence at Landrace, a bakery known for its giant cinnamon-and-chocolate rolls—glazed, gooey, and slightly sour in all the right ways.
Plan ahead: The bakery opens at 8:30 a.m., but you’ll want to show up before 10 a.m. for the freshest batch. Afterward, head upstairs to their wine-and-small-plates restaurant.
7. Maison Louvard — Paris, France
The buzz: Say bonjour to the “Crookie,” a half-baked cookie croissant hybrid that took over Paris’ sweet scene at Maison Louvard. It’s chewy, flaky, and unapologetically rich. Other must-eats include the tiramisu with organic Malongo coffee and the creamy rice pudding with Madagascar vanilla.
Plan ahead: Open six days a week (typically 7 a.m.–11:30 p.m.), Maison Louvard draws short queues during peak breakfast and after-school hours. If you’re lingering, the space also doubles as a cozy bistro.
8. Lune Croissanterie — Rosebery (Sydney) & Melbourne, Australia
The buzz: No one does high-concept croissants like Lune. From lemon-curd cruffins to almond croissants, each pastry here is crafted with precision more akin to aerospace engineering than baking.
Plan ahead: The Rosebery flagship location pumps out 5,000 croissants a day. Still, flavors sell out quickly, so arrive before opening to join the “first-release” line. Or, preorder online to secure your box.
9. Truffle Bakery — Hannam-dong, Seoul
The buzz: One word: Tissue Bread. This cube-shaped, 1,000-layer croissant-bread peels apart like sheets of silky paper and is what put Seoul’s Truffle Bakery in the spotlight. Viral for good reason—and nearly impossible to stop eating. Don’t skip the salted bread filled with special milk cream!
Plan ahead: Doors open at noon, with strict limits of two tissue breads per person. Most days, they’re gone by mid-afternoon. Stick around for truffle lattes!
