Jim Beam Distillery
Episode
101
Kentucky’s bourbon evangelist, Fred Noe, speaks about the fierce passion that has driven him to guide his family’s 200-plus-year-old distillery, including burying his father with the first bottle of Booker’s Bourbon (and his dog). As the 30th anniversary edition of Booker’s is hitting shelves, Fred is passing the company on to his son, Freddie, whose innovative spirit will guide the company and the family forward.

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